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Vegan beauty brand, d’Alba (BMonument), appoints HOSHI as Asia Global Ambassador

Rosa Gulliver of TINYGMUSIC | 4th June 2024

SEVENTEEN's HOSHI apponted as d'Alba Asia Global Ambassador

Premium vegan beauty brand d’Alba has extended its contract with SEVENTEEN’s member HOSHI as its Asian Global Brand Ambassador.

d’Alba, a brand that is experiencing explosive growth in global sales, reached $200 billion in sales in Korea and overseas last year. Especially, d'Alba has accelerated its business expansion into the Japanese market by appointing HOSHI as its global ambassador in Korea and Japan.

With HOSHI's global influence, d'Alba's brand recognition in Japan has significantly increased, achieving 10 billion in sales on Qoo10 & Rakuten and ranking No.1 in key categories. In addition, d'Alba achieved explosive sales expansion in the Southeast Asian market in 2023.

d’Alba (BMonument) appoints SEVENTEEN's HOSHI as Asia Global Ambassador
d’Alba (BMonument) appoints SEVENTEEN's HOSHI as Asia Global Ambassador - Photo Credit: BMONUMENT

Particularly, sales growth in Vietnam and Indonesia was outstanding, and it continues to increase brand awareness in other Southeast Asian countries such as the Philippines, Malaysia, and Thailand, among others.

dAlba's, renewed its contract with SEVENTEEN's member HOSHI as its global ambassador for Asia. This partnership will accelerate the company's business expansion across the region, encompassing not only Korea but also Japan, Indonesia, Vietnam, the Philippines, Malaysia, Singapore, and Thailand.

CEO of d’Alba, Sungyeon Ban, said, “BMONUMENT Co Ltd. d’Alba is a premium global brand, and the professional and artistic image of HOSHI, who is leading K-pop as a global phenomenon, fits the vision & mission of the brand.” Also, “We are very happy to continue our precious relationship this year followed by last year. Please look forward to our various future collaborations with HOSHI.”

Meanwhile, BMONUMENT Co., Ltd d’Alba has been gaining momentum and experiencing rapid growth in global markets such as the U.S., Russia, Japan, and China, with overseas sales increasing by 135% in 2023 compared to 2022.


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