SEVENTEEN’S DINO To Debut As Alter Ego ‘PICHEOLIN’ With 1st Mini Album 吉BOARD(Gilboard)

Rosa Gulliver
3 days ago
3 min read

Rosa Gulliver of TINYGMUSIC | May 11, 2026

SEVENTEEN’S DINO To Debut As Alter Ego ‘PICHEOLIN’ With 1st Mini Album 吉BOARD(Gilboard)

SEVENTEEN’s DINO is set to make his official debut as his beloved alter ego, Picheolin, with the release of his 1st Mini Album 吉BOARD(Gilboard) on August 3.

The album title 吉BOARD is a creative reinterpretation of the 1990s Korean street music culture known as “Gilboard” (“gil” meaning street in Korean), a witty take on Billboard that referred to unofficial street music charts and cassette compilations at the time. By combining the homophone ‘吉’ (Gil), meaning ‘good fortune,’ with the English word ‘BOARD,’ the album encapsulates Picheolin’s ambition to turn the streets into his stage, spreading joy and prosperity to all through his music.

Picheolin, the charismatic CEO and joyful producer of the fictional agency BOMG, is a character defined by warmth and an unmatched passion for ‘Heung’ (a Korean term for hype). Originally introduced during SEVENTEEN’s 2021 fan meeting, he now steps into the spotlight as a “Producer on the Streets,” transforming the stories of everyday people into a vibrant remix of tracks that resonate with a deep sense of community and celebration.

Previewing a well-made kitsch aesthetic, a trailer dropped today features Picheolin across different eras. From a prehistoric figure who discovered rhythm before language to a futuristic hero in 2126 who brings planetary peace through new beats. The narrative culminates with the present-day “2026 Picheolin” locking eyes with the camera in his trademark sweet, affectionate gaze, heightening the curiosity for the journey ahead.

The trailer also offers a glimpse into the album’s sonic direction, blending heavy beats with sophisticated saxophone sounds to create an infectious soundscape. Picheolin’s ringtone also catches the ear, revealing a snippet of a catchy melody with its lyrics, “I'm crazy, crazy. I must be crazy. I must be crazy for you,” a bold and addictive preview of the upcoming album.

While DINO embarks on a new trail as Picheolin, SEVENTEEN are also set to reunite with fans at their upcoming 2026 SVT 10TH FAN MEETING on June 20 and 21 in Incheon, Korea.

About DINO

DINO (Lee Chan) is a member of K-pop icon SEVENTEEN that debuted in 2015 under PLEDIS Entertainment. As a member of the performance unit, DINO is recognised for his wide-ranging musicality and exceptional dance prowess, solidifying his presence in the industry. He has established himself as a true multi-talented artist, contributing not only as a rapper and vocalist but also as a songwriter. His name appears in the credits of numerous tracks, including “Trigger (DINO Solo)” from SEVENTEEN’s 5th Studio Album HAPPY BURSTDAY, as well as “Shadow,” “BEAUTIFUL,” and “Rain.” In 2023, he released his first solo mixtape, “Wait,” to which he contributed both lyrics and composition. Further underscoring his potential as a solo artist, DINO graced the opening ceremony of the Esports World Cup in July 2025, delivering a powerful performance of the tournament’s official song, “Til My Fingers Bleed,” in collaboration with Duckwrth, and Telle Smith of The Word Alive.

About SEVENTEEN

SEVENTEEN comprised of S.COUPS, JEONGHAN, JOSHUA, JUN, HOSHI, WONWOO, WOOZI, THE 8, MINGYU, DK, SEUNGKWAN, VERNON and DINO have rocketed to the forefront of the music scene fuelled by a fiercely independent spirit and a nonpareil in-house creative ecosystem. The 13-piece act’s innovative structure hinges on the interplay of three units: hip-hop, vocal, and performance. Holding the titles for the two best-selling K-pop releases of all time, FML (Apr 2023) and SEVENTEENTH HEAVEN (Oct 2023), SEVENTEEN went on to solidify their global presence as FML (with more than 6.4 million copies sold) became the IFPI-certified top-selling album worldwide in 2023. They soared to new heights in 2024, making history as the first K-pop act to perform at Glastonbury and headline Lollapalooza Berlin, while also becoming UNESCO's first-ever Goodwill Ambassador for Youth. Crowned ‘Best Group’ at the 2024 VMAs and ‘Top K-pop Touring Artist’ at the 2024 BBMAs, SEVENTEEN became the highest-ranking K-pop act on IFPI Global Artist Chart 2024, propelled by the success of their 12th Mini Album SPILL THE FEELS. Celebrating their 10th anniversary this year, the K-pop icon have blazed a new trail of reinvention with their 5th Studio Album HAPPY BURSTDAY, which debuted at No.2 on the Billboard 200, tying their highest record. The group’s touring success has been equally remarkable, ranking No. 1 among K-pop acts and No. 3 overall on Billboard’s 2025 midyear Boxscore charts.