By Rosa Gulliver of TINYGMUSIC | 21st June 2023
BÉBE YANA is back with her newest single ‘CHEMISTRY’ after the release of her futuristic downtempo track ‘64’; continuing to showcase her unique color throughout the underground and mainstream music scene.
BÉBE YANA manifests her talents to bridge the gap between K-pop and the underground club scene as she merges genres such as K-pop, New Wave Pop, Drum & Bass, Jersey Club, and 90’s Pop.
‘CHEMISTRY’ is the perfect club track with Jersey kicks, unique hyperpop textures, and bright playful lyrics.
Collaborating with U.S. DJ/Producer AUS10, known for his Jersey, Afro, and Baltimore house sounds in the Korean DJ scene, producer cheno, known for his work with artists such as MXM, GEMINI, Hash Swan etc., and 19-year-old hyperpop producer chilloud. ‘CHEMISTRY’ exemplifies the perfect mergence between K-pop and the underground scene.
‘CHEMISTRY’ is available on all major music platforms.
About BÉBE YANA
Debuting in 2012 as a part of the K-pop group ‘EvoL’ before going independent in 2017, BÉBE YANA has continued to develop her own style and sound as a solo artist. Her unique color, strongly influenced by K-pop, new wave Pop, Drum & Bass, Jersey Club, and 90’s Pop, has garnered the attention of listeners worldwide. Fans are eager to learn more about this mysterious artist pushing different sounds in Korea.
Her tracks ‘Strawberry Kisses’ and ‘Space Mulan’ have garnered around 200,000 views on YouTube alone. BÉBE YANA’s clear voice paired with experimental beats, has really allowed for her to become the bridge between K-POP and underground; thus creating ‘Underground K-POP.’
2012년 K-POP 걸그룹 ‘EvoL’의 Hayana(하야나)로 데뷔한 现BÉBE YANA(베이비 야나)는 2017년‘Wish’라는 첫 싱글 앨범으로 대중 앞에 다시 섰다. 호주계 한국인 BÉBE YANA(베이비 야나)는 솔로 아티스트로서 활동하며 그녀만의 개성 있고 청량한 목소리로 뉴웨이브 팝, 드럼앤베이스, 90년대 팝 등으로부터 영감을 받아 아티스트로서 그녀만의 확실한 이미지를 구축했다.
BÉBE YANA(베이비 야나)가 가장 사랑을 많이 받은 ‘Strawberry Kisses’와 ‘Space Mulan’는 유튜브에 20만회 이상의 조회수를 기록했고 항상 새로운 도전과 실험적인 음악을 시도함으로써 K-POP적인 요소들과 언더씬을 이어주는 새로운 ‘Underground K-POP’ 언더그라운드 K-POP을 창조해낸다.
Keep up with BÉBE YANA
Credits
Thank you A MASS CULTURE for allowing TINYgMUSIC to cover naar.'s activities and promotions.
A MASS CULTURE is a record label, music production team, event management, and creative agency based in Seoul, South Korea. We AMASS artists, creatives, and spaces through discovering, developing, and distributing artists’ work. By fusing together commercial and underground music, we have made our mission to push new global trends by our own definition; changing the sonic landscape and building bridges with creatives internationally in the process.
A MASS CULTURE (어메스컬쳐)는 대한민국을 기반으로 활동하는 레이블, 음악 프로덕션, 공연기획 및 크리에이티브 에이전시다.
발굴 (Discover), 양성 (Develop), 유통(Distribute) 이란 A MASS CULTURE (어메스컬쳐) 의 ‘3D’ 철학으로서 잠재력 있는 인재들과 아티스트들을 모아 새로운 문화를 창조한다는 의미를 지니고 있다. 대중성과 언더그라운드 음악을 결합해 새로운 글로벌 트렌드를 탄생해 A MASS CULTURE (어메스컬쳐) 만의 색깔로 음악산업을 변화시키고 새로운 문화교류의 장을 만들고자 한다.
All photos and videos are credited to A MASS CULTURE