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UNICEF & TXT Launch 'TOGETHER FOR TOMORROW' Global Campaign for Youth Mental Health
- Rosa Gulliver
- 2 days ago
- 4 min read
Rosa Gulliver of TINYGMUSIC | April 29, 2026
The Korean Committee for UNICEF announced the launch of the global campaign 'TOGETHER FOR TOMORROW' alongside K-pop’s ever-evolving artists TOMORROW X TOGETHER, aimed at supporting the mental health and well-being of youth worldwide. The announcement was made during a press conference held in Seoul on April 29.
The campaign is part of a global partnership between the band’s label, BIGHIT MUSIC, the Korean Committee for UNICEF, and UNICEF, following an agreement signed at the headquarters in New York last October. The campaign aims to create a safe and inclusive space for youth to freely express their emotions and seek help whenever they are in need.
The campaign film featuring TOMORROW X TOGETHER premiered on this day, delivering a powerful message that collective empathy and care are vital to supporting youth mental health.
The 'TOGETHER FOR TOMORROW' campaign will begin on April 29, with its online platform hosted by the Korean Committee for UNICEF. Visitors are invited to watch the campaign film and participate in an interactive self-assessment survey designed to encourage reflection on their mental well-being.
In June, TOMORROW X TOGETHER will connect with global fans through the 'Hearts Together with TXT: The Listening Room Hearts Together Playlist' on the official YouTube channel of the Korean Committee for UNICEF on https://www.youtube.com/@unicefMedia, where they will read audience submitted stories and offer messages of support.
Regarding their upcoming social contribution activities, the members of TOMORROW X TOGETHER expressed their sincere commitment in the campaign by stating that "We will give our all to contributing to a society where the mental health and well-being of our youth can be nurtured and protected together."
The band’s leader SOOBIN emphasised, "I believe we can build a brighter future together through this campaign." YEONJUN and HUENINGKAI pointed out that it’s okay to feel exhausted even during their most joyful moments, stating "We hope all young people can take the time to reflect on how they’re feeling and remember that it’s always okay to ask for help whenever they need it." BEOMGYU and TAEHYUN also emphasised the courage it takes to speak openly about one's true emotions, stating that "We hope this campaign paves the way for a meaningful change."
Cho Mijin, Executive Director of the Korean Committee for UNICEF, remarked, "The 'TOGETHER FOR TOMORROW' campaign was created to highlight the importance of mental health and encourage greater social support for the mental health and well-being of our youth." She also said, "We are deeply grateful to BIGHIT MUSIC and TOMORROW X TOGETHER for joining us on this meaningful journey. Their heartfelt empathy and attention will offer a warm embrace and hope to youth worldwide."
The campaign funds will be used to support various global youth mental health programs, training for youth mental health professionals, and research and advocacy for mental health. TOMORROW X TOGETHER and BIGHIT MUSIC donated $1.4 million to the campaign and will further engage in additional activities.
About TOMORROW X TOGETHER
TOMORROW X TOGETHER consisting of SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI established themselves as Gen Z Icons, translating shared emotions and experiences of their generation into globally resonant music. The quintet’s 4th mini album minisode 2: Thursday’s Child (May 2022 release) debuted at No. 4 on the Billboard 200 and charted for 14 weeks, while 5th mini album The Name Chapter: TEMPTATION (January 2023 release) debuted atop the chart. In July 2022, the band became the first K-pop group to perform at LOLLAPALOOZA in Chicago and returned a year later in August 2023 to become the first K-pop group to headline the festival. They have been nominated at prestigious awards, such as the American Music Awards and People’s Choice Awards, and won at the 2022 MTV EMAs (Best Asia Act) and 2023 MTV VMAs (PUSH Performance of the Year). In 2024, TOMORROW X TOGETHER became the first K-pop act to perform two consecutive sold-out shows at New York’s Madison Square Garden. Their 7th mini album The Star Chapter: SANCTUARY debuted at No. 2 and their 4th studio album The Star Chapter: TOMORROW debuted at No. 3 on the Billboard 200, making them the first K-pop act to achieve seven Top 5 entries and marking their 12th career entry on the chart. In September 2025, the band partnered with UNICEF to launch ‘TOGETHER FOR TOMORROW,’ a global campaign aimed at supporting the mental health and well-being of youth worldwide. In April 2026, the band released their highly anticipated 8th mini album, 7TH YEAR: A Moment of Stillness in the Thorns.
About UNICEF
UNICEF, the United Nations agency for children, works to protect the rights of every child, everywhere, especially the most disadvantaged children and in the toughest places to reach. Across more than 190 countries and territories, we do whatever it takes to help children survive, thrive, and fulfil their potential.
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