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MEOVV Makes Hot Return With New Dance Track “BURNING UP”
- Rosa Gulliver
- 3 days ago
- 4 min read
Rosa Gulliver of TINYGMUSIC | October 15, 2025
After expanding their musical universe with their debut EP album, MY EYES OPEN VVIDE, multinational girl group MEOVV return with the fiery banger “BURNING UP,” out now via THEBLACKLABEL / Capitol Records. Powered by soulful vocals and a pounding beat, the new single embodies blazing passion and relentless determination, capturing MEOVV’s message of fearlessness.
“BURNING UP” was co-written by MEOVV members GAWON and NARIN alongside a cast of top-tier THEBLACKLABEL talent and international hitmakers including the label’s founder/mega-producer Teddy “TEDDY” Park, Malachiii, Teal Douville, Billy Walsh, Jesse Bluu, Zikai, 24, Vince, and Lento. Producers include TEDDY, Malachiii, 24, and Teal Douville. The epic dance cut kicks off with a Jersey club beat and a living rhythm made up of inhales and exhales. The pulsating synth lifts the group higher as they chant: “It’s like a wildfire, I’mma stay right by ya / Come take me up higher / Let it, let it, let it, let it burn.”
The “BURNING UP” video transfers that all sweltering intensity to the screen as MEOVV brings the heat wherever they go. The girls step out of flaming vehicles, set off sprinkler systems during a spicy food challenge, attempt to cool down in front of a massive fan, and dance under the spray of a fire truck. But nothing can extinguish MEOVV’s searing drive to keep pushing forward without a moment’s doubt.
The new single follows a string of milestones for MEOVV. Most recently, the group was added to the hotly tipped Fall 2025 Emerging Artists list from PEOPLE, who proclaimed, “K-Pop fan or not, MEOVV will be your latest obsession.” In August, the girls made their stunning live U.S. debut at KCON LA. The month before, they released their inaugural Japanese single, “ME ME ME,” in partnership with cosmetic brand KAO. And, of course, May brought the highly anticipated MY EYES OPEN VVIDE, a six-track EP that freely breaks down barriers between genres, moods, languages, and vocal styles — delivering an intimate yet expansive sound that captures MEOVV’s core duality: at times razor sharp, at others effortlessly smooth.
Overseen by TEDDY (BIGBANG, G-Dragon, 2NE1, BLACKPINK), MY EYES OPEN VVIDE is a sonic coming-of-age story that traces MEOVV’s journey as they open their eyes to the world, break down boundaries, and begin actualising their dreams as the world, in turn, opens its eyes to them. The EP launched the dynamic, rock-tinged pop epic “DROP TOP” and the laidback R&B track “LIT RIGHT NOW.” It also includes the Brazilian-funk-inspired resilience anthem “HANDS UP” which earned MEOVV their first-ever music show win on Mnet’s M Countdown, a major milestone for any rookie group alongside vulnerable pop/R&B song “TOXIC” and “BODY,” a rowdy, dance-inducing hit that doubled as a warning to would-be haters or rivals. Rounding out MY EYES OPEN VVIDE is MEOVV’s bold debut single “MEOW,” a body-banging explosion that roared onto Billboard’s World Digital Song Sales chart at No. 10.
Hailing from South Korea, the US, and Japan, MEOVV’s lineup includes SOOIN, GAWON, ANNA, NARIN, and ELLA, five stars who possess both uniquely compelling identities and an indestructible bond. After playing an integral role in shaping some of K-pop’s most iconic acts over the past couple decades, TEDDY hand-picked the members of MEOVV, his first girl group since debuting BLACKPINK, and is directing all facets of the creative and production. MEOVV launched in September 2024 and, a mere three months later, won “Favorite Rising Artist” at the 2024 MAMA Awards, Asia’s most prestigious music award show.
MEOVV has since earned a slew of critical acclaim from, among other outlets, Teen Vogue, PAPER, Hypebae, The Hollywood Reporter, Elite Daily, UPROXX, Clash, and Billboard, who raved, “MEOVV leaped onto the K-pop scene by showcasing a promising range and bold artistry set to claw out a legacy all their own.” With “BURNING UP,” MEOVV makes clear that the raging fires they’ve set around the globe so far are only the beginning.
About MEOVV
Fierce, feverishly buzzing, and fabulously chic, MEOVV are clawing their way to the top of K-pop’s new generation. Pronounced "meow," the multinational quintet — SOOIN, GAWON, ANNA, NARIN, and ELLA — is the debut girl group from THEBLACKLABEL, creatively led by label founder/mega-producer Teddy “TEDDY” Park (BIGBANG, G-Dragon, 2NE1, BLACKPINK).
MEOVV have lived up to that lineage from their first single, “MEOW,” a bilingual pop anthem that earned 5.1M global streams on week one, roared onto Billboard’s World Digital Song Sales chart (No. 10), and whose video logged over 10 million YouTube views in 48 hours. Then came “BODY” — a warning to rivals complete with signature cat-claw choreo — and the R&B-infused “TOXIC,” revealing the group’s emotional side and incredible vocal range. Just three months after their debut, MEOVV displayed stage presence beyond their years at 2024’s MAMA Awards in Osaka, and took home the award for “Favourite Rising Artist.”
Standing for “My Eyes Open Wide,” MEOVV embodies the dynamism and authenticity of young stars in control of their artistry. The group’s members (who are already racking up writing credits) hail from South Korea, the US, and Japan, and possess both unique identities and an indestructible bond. Together they present a duality that’s at times razor sharp, at others effortlessly smooth, while they break down barriers and actualize their dreams. Armed with sweetly savage charms, MEOVV is pointedly yet softly piercing through hearts.
About THEBLACKLABEL
THEBLACKLABEL is a South Korean Entertainment Company, Record Label & Creative Agency founded by TEDDY. THEBLACKLABEL was established in 2016 and is home to acts such as TAEYANG, JEON SOMI, ROSÉ, ALLDAY PROJECT, & Vince.
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