K-Pop Group "ifeye" Becomes Face of Global Beauty Brand Dr Jart+

Rosa Gulliver
May 20
2 min read

Rosa Gulliver of TINYGMUSIC | May 20, 2025

K-pop’s newest sensation, ifeye, is making headlines once again, this time in the beauty industry. Just a month after their official debut, the six-member girl group has been selected as the model for Dr. Jart+’s mask product line, signalling their powerful start in the

advertising world.

Known as a “5th-generation hot rookie,” ifeye comprising of members: Kashia, Rahee, Won Hwayeon, Sasha, Taerin, and Meu is now teaming up with global skincare brand Dr. Jart+ in what many view as an extraordinary achievement for such a newly debuted act. Their fresh image and global appeal were key factors in the selection, demonstrating their strength as emerging global icons.

Photo Credit: Dr Jart+

This marks the group’s first official brand partnership since debut, and it follows a string of high-profile appearances in the fashion and music industries. With this move into the beauty sector, ifeye continues to expand its presence and solidify its reputation as one of 2025’s most promising new acts.

ifeye launched their career on April 8th with their debut EP ERLU BLUE, led by the title track NERDY. From day one, the group captivated audiences with their vibrant energy and distinct visuals. Their editorial feature in the May issue of Marie Claire Korea gained widespread attention, as did their participation in the viral Like Jennie choreography challenge from BLACKPINK Jennie’s solo album Ruby. The challenge earned them praise from top dance crew WeDemBoyz, who choreographed the piece.

With multiple music show performances under their belt, ifeye continues to win over fans around the world. Their bold move into brand collaborations signals their commitment to global growth, and industry watchers are keeping a close eye on what this “global rookie” group will do next.

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