Hongjoong of ATEEZ Unveils Captivating Fashion Show Film ‘Petit Coussin’ Blending Music, Style, Storytelling

Rosa Gulliver
Nov 10, 2025
3 min read

Rosa Gulliver of TINYGMUSIC | November 10, 2025

Hongjoong of ATEEZ Unveils Captivating Fashion Show Film ‘Petit Coussin’ Blending Music, Style, Storytelling

Internationally acclaimed artist Hongjoong, a member of the sensational K-pop group ATEEZ, has released a visually whimsical and nostalgic fashion film titled ‘Petit Coussin,’ unveiling a world where childhood dreams and artistic imagination come to life. The project, a poetic blend of music, fashion, and memory, invites viewers into a tender, dreamlike space that celebrates the wonder of growing up and the beauty of remembering where it all began.

Filmed in Seoul, the fashion film marks Hongjoong’s first venture into creative design, presenting a collection of 24 original outfits. The story unfolds across four time frames, from dawn to night, each painted with six looks that capture the rhythm and emotion of a daydream.

Teen models walk across a sandy playground runway, dressed in pieces that carry echoes of childhood innocence and quiet sophistication. Every scene drifts between nostalgic choreography and soft, sentimental imagery, weaving together a story of imagination, growth, and self-expression.

‘Petit Coussin’ draws inspiration from Hongjoong’s own past, his mother’s children’s clothing store, transforming personal memories into tangible artistry. Through playful silhouettes, tender colours, and delicate textures, Hongjoong reimagines how the dreams of youth can evolve into the creations of adulthood.

This release stands as a milestone in Hongjoong’s artistic journey, reaffirming his role as a visionary who continues to blur the boundaries between K-pop, fashion, and visual storytelling, and reminding us that the dreams we hold as children can one day become the worlds we build as artists.

About ATEEZ

ATEEZ, short for ‘A TEEnager Z’, is an eight-member South Korean group that has taken the world by storm immediately after their debut in October 2018. Known for standout performances, the octet have turned storytelling into a full musical experience. The eight members of ATEEZ are HONGJOONG, SEONGHWA, YUNHO, YEOSANG, SAN, MINGI, WOOYOUNG, and JONGHO. Establishing themselves as top artists early on in their career with a sold out global tour only four months after their debut, they continue to break their own records. With a unique narrative that starts from the very first release in the TREASURE album series and continues through the FEVER and THE WORLD masterpieces, the group combines bestseller narratives with personalised music that speaks to their generation. Beyond the multitude of titles they’ve earned throughout the years as the ‘Next Generation Act’ and ‘Best World Performer’ in award ceremonies, ATEEZ have attained the distinction of becoming a ‘million seller’ group with the release of their 8th EP. In 2024, they dominated on the global stage, taking over festivals around the world with performances at Coachella (US), Summer Sonic (JPN), and even headlining at Mawazine (MAR). Their second studio album, THE WORLD EP.FIN : WILL broke their personal record on the global charts, debuting at No.1 on the Billboard 200 for the week of December 11 and charting for six weeks. After starting their GOLDEN HOUR series, ATEEZ has achieved their seventh Top10 placement on the Billboard 200 chart as well as their first placement on the Billboard Hot 100 at No.69 with “Lemon Drop” from their 12th EP GOLDEN HOUR : Part.3. followed quickly with a charting of No.68 for the full English lead track “In Your Fantasy” off their extended album GOLDEN HOUR : Part.3 ‘In Your Fantasy Edition. In 2025, they took home the K-pop Artist of the Year at the U.S. ‘2025 iHeartRadio Music Awards,’ and earned themselves a nomination for FAVORITE K-POP ARTIST at the ‘American Music Awards,’ hinting at even bigger moments for the group.

About KQ Entertainment

KQ Entertainment is a fast-growing global entertainment and content company based in South Korea that continuously evolves with the expanding domestic and overseas markets. Using a system that considers the characteristics and needs of musicians to better nurture artist development, the label aims to create a positive impact on the music industry. The system in practice creates a virtuous cycle that establishes a new paradigm of artist discovery, support, and production between idol groups and musicians for a mutually beneficial relationship growth in innovating music. KQ Entertainment currently houses the global phenomenon ATEEZ, rising superstars xikers, legendary vocalist Sohyang, as well as top producers and artists EDEN and Maddox.