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BTS To Turn London Into A Citywide Cultural Playground With 'BTS THE CITY “ARIRANG” LONDON'
- Rosa Gulliver
- 4 days ago
- 7 min read
Rosa Gulliver of TINYGMUSIC | June 29, 2026
BTS will bring ‘BTS THE CITY “ARIRANG” LONDON’ (hereafter ‘BTS THE CITY LONDON’) to the United Kingdom from July 4 to 10, transforming London into a citywide celebration where music, Korean culture, and fan experiences converge far beyond the concert venue.
Coinciding with ‘BTS WORLD TOUR “ARIRANG”,’ which will take place over two nights on July 6 and 7 at Tottenham Hotspur Stadium, ‘BTS THE CITY LONDON’ will expand the concert into a citywide cultural experience through a series of landmark illuminations, exhibitions, immersive fan activations, and collaborations with local communities. Beginning on July 4, 'BTS THE CITY LONDON' at the Korean Cultural Centre UK (KCCUK) will welcome fans with music video screenings, photo zones, and a showcase of iconic stage outfits from BTS’ historic Wembley performances, offering visitors to revisit some of BTS’ most defining moments in London while celebrating the group’s enduring connection with the city.
The celebration will reach new heights as some of London’s most recognisable landmarks join the festivities. The London Eye will be illuminated in honour of ‘BTS WORLD TOUR “ARIRANG”,’ creating a striking visual spectacle on the city skyline, while the ‘BTS THE CITY LONDON’ boat experience will sail along the River Thames, offering fans a unique way to experience the city in celebration of BTS. These citywide activations will extend the concert experience beyond Tottenham Hotspur Stadium. Together, these activations transform London itself into an extension of BTS’ stage, inviting fans to experience the city through the spirit of ‘ARIRANG.’
From July 8 to 10, ARMY ‘MADANG’ at Outernet will serve as a vibrant space featuring immersive experiences, exclusive merchandise opportunities, and more. Visitors will be able to participate in interactive programs at the Samsung Galaxy Experience Booth, where Galaxy AI technology powers personalised messages, keepsakes, and immersive experiences that bring visitors closer to BTS. The IMAGINE YOUR KOREA! KOREAN TOURISM ORGANIZATION EVENT POP-UP will invite attendees to immerse themselves in Korean culture through music, dance, and interactive experiences, while the NIKE x BTS Pop-Up Store will showcase the band’s latest collaboration. Together, these experiences celebrate the shared spirit of BTS and ARMY while bringing music, creativity, and Korean culture into the heart of London.
‘BTS THE CITY LONDON’ will also partner with a variety of local food and beverage establishments, including Hongdae Pocha, Deun Deun, DOPI, and other popular businesses across the city. Through collaborations with local small and independent businesses, the project continues THE CITY’s vision of connecting global fans with local communities while creating meaningful cultural exchanges throughout London.
‘THE CITY’ project is an urban concert playground that transforms destinations into immersive cultural playgrounds, extending the concert experience beyond the venue through citywide attractions, local collaborations, and interactive experiences. Following the overwhelming success of ‘BTS THE CITY ARIRANG LAS VEGAS,’ BTS will once again showcase their unparalleled global presence through 'THE CITY' project, transforming destinations around the world into vibrant stages of celebration alongside their headline-making ‘BTS WORLD TOUR “ARIRANG”.’ ‘THE CITY’ project further reinforces the band’s power of bringing together millions of people across cultures, languages, and generations. With this, BTS continue to transform destinations around the world into celebration of connection and diversity, building a lasting legacy that continues to shape pop culture.
Please find the detailed programs for ‘BTS THE CITY LONDON’ below. Schedule is subject to change depending on future conditions.
*Note: Some programs may remain open beyond the official event dates.
[Live Events]
BTS WORLD TOUR ‘ARIRANG’ IN LONDON
Dates: July 6 (Mon) – July 7 (Tue), 2026
Venue: Tottenham Hotspur Stadium, 782 High Rd, London N17 0BX, United Kingdom
[Landmark]
London Eye 'ARIRANG' Red Light-up
Date: July 6 (Mon), 2026
Time: 9:30 PM – 11:00 PM (BST)
Location: London Eye
How to participate: Visitors can visit anytime during operating hours.
RIVER THAMES 'ARIRANG' BOAT
Dates: July 6 (Mon) – July 7 (Tue), 2026
Time: 5:00 PM – 2:00 AM (BST)
Location: River Thames (near the London Eye)
How to participate: Visitors can visit anytime during operating hours.
[Offline Activities]
BTS THE CITY ARIRANG LONDON in KCCUK
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: Korean Cultural Centre UK (KCCUK)
How to participate: Experience a variety of interactive programs and exhibitions, including iconic stage outfits from BTS’ legendary Wembley performances. The program is divided into two experiences with different content and operating periods.
Connect Lounge (July 4 (Sat) – July 5 (Sun)): MV Screening, Our moments, Photo Zone
Iconic Looks (July 4 (Sat) – July 10 (Fri)): 'LOVE YOURSELF: SPEAK YOURSELF,' Exhibitions of stage outfits from 2019 Wembley performance
*These programs are available by reservation only. Further details will be announced separately.
ARMY ‘MADANG’
Dates: July 8 (Wed) – July 10 (Fri), 2026
Time: 10:00 AM - 9:00 PM (BST)
Location: Outernet (Now Building)
How to participate: Enjoy a variety of fan experiences at ARMY ‘MADANG’, a dedicated space created for ARMY.
Items available for distribution and purchase may sell out early, and waiting times may occur depending on on-site conditions.
Map:
Samsung Galaxy Experience Booth in ARMY ‘MADANG’
Dates: July 8 (Wed) – July 10 (Fri), 2026
Time: 10:00 AM – 9:00 PM (BST)
Location: Outernet (Now Building)
How to participate:
Visit the booth, complete the featured activities, and receive exclusive BTS THE CITY LONDON limited-edition merchandise.
Leave a personal message for BTS members using Galaxy AI Interpreter, create a one-of-a-kind sticker at the Creative Studio, and instantly print your favorite moments captured with Galaxy devices on-site.
IMAGINE YOUR KOREA! KOREAN TOURISM ORGANIZATION EVENT POP-UP
Dates: July 8 (Wed) – July 10 (Fri), 2026
Time: 10:00 AM – 9:00 PM (BST)
Location: Outernet (Now Trending)
How to participate: Dance to the beat of BTS as you imagine your perfect getaway to Korea!
[Shopping]
BTS POP-UP : ARIRANG IN LONDON
Dates: June 26 (Fri) – July 12 (Sun), 2026
Location: Future Stores, London
How to participate: Make a reservation through the booking website (link) after signing up for membership, then visit the store during your reserved time slot.*Visitors may enter and enjoy the store even without making a purchase.
NIKE X BTS POP-UP STORE
Date & time: July 4 (Sat) 10:00 AM – 9:00 PM, July 5 (Sun) 12:00 PM – 6:00 PM (BST)
Location: Westfield London, The Atrium
How to participate: Nike By You (Saturday) and Nike BTS Collection (Sunday)
[F&B Brand]
BTS THE CITY ARIRANG LONDON | JUNG FESTIVAL
Dates: July 4 (Sat) – July 5 (Sun), 2026
Time: 11:00 AM – 7:00 PM (BST)
Location: The Factory, Dalston
How to participate: Experience a special collaboration market presented by BTS THE CITY and JUNG Festival.*This program is available by reservation only. Further details will be announced separately.
Tokkia
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: 3 Monmouth St, London WC2H 9DA, United Kingdom
Inquiries: IG LINK
Kimchee Restaurant
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: Unit 4, 2 Pancras Sq, London N1C 4AG, United Kingdom
Inquiries: IG LINK
Sushinoya
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: 62 Shaftesbury Ave, London W1D 6LT, United Kingdom
Inquiries: IG LINK
Seoul Bird
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: Ariel Way, London W12 7GE, United Kingdom
Inquiries: IG LINK
Soom
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: 99 St Martin's Ln, London WC2N 4AZ, United Kingdom
Inquiries: IG LINK
BAB N SUUL
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: 1 Gerrard Pl, London W1D 5PA, United Kingdom
Inquiries: IG LINK
Majangdong
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: 15 Frith St, London W1D 4RE, United Kingdom
Inquiries: IG LINK
DOPI
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: 142 Bethnal Green Rd, London E2 6DG, United Kingdom
Inquiries: IG LINK
Deun Deun
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: 25 Harbour Way, London E14 9YN, United Kingdom
Inquiries: IG LINK
Bunsik
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: 62 Charing Cross Rd, London WC2H 0BB, United Kingdom
Inquiries: IG LINK
Hongdae Pocha
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: 26 Romilly St, London W1D 5AJ, United Kingdom
Inquiries: IG LINK
SOTE
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: 164 Clerkenwell Rd, London EC1R 5DU, United Kingdom
Inquiries: IG LINK
Mukbap
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: 91 Worship St, London EC2A 2BG, United Kingdom
Inquiries: IG LINK
Jumak 39
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: 39 Panton St, London SW1Y 4EA, United Kingdom
Inquiries: IG LINK
Look Left
Dates: July 4 (Sat) – July 10 (Fri), 2026
Location: 1D Mentmore Terrace, London E8 3DQ, United Kingdom
Inquiries: IG LINK
[Notes]
All programs are subject to change in schedule and operation due to on-site conditions, weather, or other circumstances.
Some programs require advance reservations and will be announced separately.
Certain programs may have limited capacity and will be operated in accordance with safety regulations.
Photos and videos taken at the event may be used by the organiser for promotional purposes.
By participating in the event, attendees are deemed to have consented to the use of their likeness.
About BTS
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated South Korean band that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, J-Hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and their deep connection with fans, the band has established a legacy as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilised millions of fans across the world (named ARMY), earned six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognised with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021) and MTV Video Music Awards. Released in March, 2026, BTS’ massively successful fifth studio album ARIRANG debuted at No. 1 on the Billboard 200, with its lead single “SWIM” also debuting at No. 1 on the Billboard Hot 100. Coupled with the massive ‘BTS WORLD TOUR ‘ARIRANG’’, BTS’ return is set to be etched in pop culture history.
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