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BTS Takes ‘ARIRANG’ World Tour to Brazil for a Sold-Out Run as Latin American Leg Nears Its Finale
Rosa Gulliver of TINYGMUSIC | October 29, 2026
BTS kicked off their Brazilian run of ‘BTS WORLD TOUR ‘ARIRANG’’ with an electrifying opening show at Estádio do MorumBIS in São Paulo, marking another milestone in the group’s sold-out Latin American tour leg.
BTS arrived in Brazil following sold-out stadium shows across Colombia, Peru, Chile and Argentina and amid overwhelming local demand. More than 1.9 million people accessed the ticketing system for the group’s three São Paulo performances, representing estimated demand for more than 3.7 million tickets.
The opening night brought ‘BTS WORLD TOUR ‘ARIRANG’’ to São Paulo with the tour’s immersive 360-degree stage, placing fans around the performance and at the heart of the show.
The Korean cultural heritage woven throughout the tour’s performances has drawn widespread praise from critics across Latin America, and São Paulo was no exception. At the centre of the stadium stood a 360-degree pavilion inspired by the traditional jeongja and Gyeonghoeru Pavilion at Gyeongbokgung Palace, reinterpreting the traditional architecture into a modern communal space. The stage floor featured visual elements inspired by the Taegeukgi (South Korean flag), with the central symbol anchoring the stage, while extended runways radiated outward in a composition inspired by the Geongongamri (four trigrams), integrating Korean symbolism into the structure of the stadium production itself.
Across the Latin American leg, the scale of the stadium production was matched by moments shaped specifically by each city and its fans. From V’s exclamation, “¡Bogotá, qué chimba!” (“Bogotá is insane!”), in Colombia and “¡Perú es clave!” (“Peru is everything!”) in Lima, to BTS’ donning of traditional Peruvian ponchos and chullos on stage, local references became some of the tour’s most widely shared moments. In Buenos Aires, the members wore Lionel Messi’s No. 10 Argentina national team jersey before joining the crowd in a massive sing-along to the iconic football anthem “Muchachos.” These moments spread rapidly across social media as some of the tour’s defining local highlights, reflecting the connection BTS built with audiences at each stop.
BTS performing at Estádio do MorumBIS on October 28, 2026 - Photo Credit: BIGHIT MUSIC/HYBE JIMIN of BTS performing at Estádio do MorumBIS on October 28, 2026 - Photo Credit: BIGHIT MUSIC/HYBE JUNGKOOK BTS performing at Estádio do MorumBIS on October 28, 2026 - Photo Credit: BIGHIT MUSIC/HYBE SUGA of BTS performing at Estádio do MorumBIS on October 28, 2026 - Photo Credit: BIGHIT MUSIC/HYBE J-HOPE BTS performing at Estádio do MorumBIS on October 28, 2026 - Photo Credit: BIGHIT MUSIC/HYBE JIN of BTS performing at Estádio do MorumBIS on October 28, 2026 - Photo Credit: BIGHIT MUSIC/HYBE V of BTS performing at Estádio do MorumBIS on October 28, 2026 - Photo Credit: BIGHIT MUSIC/HYBE NAMJOON BTS performing at Estádio do MorumBIS on October 28, 2026 - Photo Credit: BIGHIT MUSIC/HYBE BTS performing at Estádio do MorumBIS on October 28, 2026 - Photo Credit: BIGHIT MUSIC/HYBE
That connection continued in São Paulo show. At the first show, Jimin expressed his excitement about returning to São Paulo after seven years, saying "A gente levou 7 anos pra voltar pra São Paulo de novo. Então, vamos fazer um show incrível!" (It took us 7 years to return to São Paulo, so let’s put on an incredible show!). V also drew enthusiastic cheers from the crowd by conveying his gratitude using a colloquial Brazilian Portuguese expression: "¡ARMY ARRASA! Papo reto, vocês são os melhores!" (ARMY rocks! Real talk, you guys are the best!). Speaking directly to fans in Portuguese added a distinctly local and personal note to the opening night.
Beyond the stadium, BTS’ arrival was felt across the cities hosting the tour, with the Latin American leg generating significant attention across tourism, local government and culture.
In Bogotá, BTS performed two sold-out shows at El Campín on October 2 and 3. Each performance drew more than 50,000 fans, setting a new record for the largest single-concert audience in the stadium’s history. The concerts were also projected to generate more than COP 99 billion in spending across the city, according to the Observatorio de Turismo de Bogotá.
In Lima, Peru, the district of Santiago de Surco temporarily renamed Calle Sacramento “Avenida BTS” (BTS Avenue) from October 5 through 11, 2026, in celebration of BTS’ first-ever visit to the country. In Buenos Aires, Argentina, where BTS were named “Huéspedes de Honor” (Guests of Honor) by the City Council ahead of their performances, Booking.com recorded an approximately 60,000% year-over-year increase in accommodation searches during the concert period.
From record-breaking ticket demand and official civic recognition to citywide celebrations and surging tourism interest, ‘BTS WORLD TOUR ‘ARIRANG’’ continues to demonstrate an unprecedented scale of cultural and economic impact across Latin America.
With two additional performances scheduled for October 30 and 31 at Estádio do MorumBIS, BTS continue their Brazilian run, bringing the 'BTS WORLD TOUR 'ARIRANG' IN LATIN AMERICA' to a spectacular close.
About BTS
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated South Korean band that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, J-Hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and their deep connection with fans, the band has established a legacy as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilised millions of fans across the world (named ARMY), earned six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognised with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021 and 2026) and MTV Video Music Awards. Released in March, 2026, BTS’ massively successful fifth studio album ARIRANG debuted at No. 1 on the Billboard 200, while its lead single “SWIM” debuted at No. 1 on the Billboard Hot 100. In 2026, BTS returned to the global stage with the record-breaking 'BTS WORLD TOUR 'ARIRANG'' and made history by headlining the first-ever FIFA World Cup Halftime Show, further reinforcing their status as one of the defining cultural acts of their generation.
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