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BABYMONSTER Release Highly Anticipated Digital Single “DESERVE”
Rosa Gulliver of TINYGMUSIC | October 24, 2026
BABYMONSTER are officially back with their bold and daring new digital single, “DESERVE.” The track captures a softer side of the group through delicate vocals, heartfelt lyrics, and an emotionally resonant sound. Blending ethereal melodies with nostalgic retro influences, the track reflects on past memories and offers a sincere wish for happiness to a former love. Its soaring chorus underscores BABYMONSTER’s vocal range and versatility, revealing a new dimension of the group’s artistry. The single arrives alongside a cinematic music video that captures the song’s dreamy, reflective atmosphere.
“DESERVE” follows BABYMONSTER’s recent single, “SUGAR HONEY ICE TEA,” which has quickly become a fan favourite. The accompanying music video marks the group’s 17th video to surpass 100 million views, further underscoring their massive global reach. The group also recently surpassed 10 billion cumulative views on YouTube, becoming the fastest K-pop girl group to reach the milestone and only the second group to do so after BLACKPINK.
Both “DESERVE” and “SUGAR HONEY ICE TEA” follow the release of BABYMONSTER’s latest mini-album, CHOOM, which reached the Top 20 of Billboard’s U.S. World Albums chart. The music video for the mini-album’s title track has also surpassed 200 million views, adding to the group’s growing list of digital milestones.
About BABYMONSTER
BABYMONSTER is a girl group under YG Entertainment, composed of multinational members from Korea, Thailand, and Japan. The group has captivated global audiences with their exceptional talents in vocals, rap, performance, and visuals, earning them the name as "MONSTER ROOKIE".
The group officially debuted on April 1st, 2024, with their first EP BABYMONS7ER, following the release of their pre-debut singles “BATTER UP” and “Stuck In The Middle.” The album broke records for first-week sales by a debut girl group, while title track "SHEESH” achieved significant milestones, including charting on Spotify’s Daily Top Songs Global Chart for 71 consecutive days and remaining on the Billboard Global 200 for 14 weeks, Billboard Global Excl. U.S. for 18 weeks.
BABYMONSTER made a rapid comeback with their first full-length album DRIP on November 1st, 2024, following their single “FOREVER,” The album debuted at No. 149 on the U.S. Billboard 200. Title track “DRIP” reached No. 16 on the Billboard Global Excl. U.S. chart and No. 30 on the Billboard Global 200, setting new personal records for the group. Recognised as one of the "Most Promising K-pop Rookies of 2024" by Billboard, the group’s success continues to grow.
The group’s impact extends to YouTube, solidifying status as "Next Generation YouTube Queens." Their debut track “SHEESH” set a new K-pop girl group debut record, reaching 24-hour views of 24.41 million, followed by 100 million views in 10 days, 200 million views in 33 days, 300 million views in 186 days, and 400 million views in 747 days. Their hit song “DRIP” also surpassed 100 million views in 21 days with the group’s official YouTube channel amassing over 13.4 million subscribers. Their recently released single, “SUGAR HONEY ICE TEA” became the group’s 17th music video to surpass 100M views within the first few weeks of release.
BABYMONSTER’s global reach is steadily expanding. Successfully wrapping up their first fan meeting tour across seven Asian cities and performing at Japan's biggest music festival, 'Summer Sonic 2024,' they continue to make global strides as YG's next-generation girl group. Following their groundbreaking performance at the music festival, they brought their live performance to a wider audience during their 1st WORLD TOUR <HELLO MONSTERS>, where they took the stage across Asia and America. 2026 has seen the group continue solidifying their position as a leading force in K-pop through the release of their third EP CHOOM fan favoorite track “SUGAR HONEY ICE TEA” and their latest single “DESERVE.” The group also recently became the fastest K-pop girl group to reach 10 billion cumulative views on their channel, and are only the second to achieve this milestone.
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