5th-Gen Rookie Sensation 'ifeye' “NERDY” MV Surpasses 10M Views + Achieves K-Pop Music Shows All-Kill

Rosa Gulliver
Apr 21
2 min read

Rosa Gulliver of TINYGMUSIC | April 21, 2025

Rising K-pop girl group ifeye (이프아이) is making waves in the industry just a week after their official debut. Their debut title track “NERDY,” released on April 8, has officially surpassed 10 million views in just 10 days, while the group continues to dominate music shows, earning all-kills with back-to-back performances.

ifeye’s first EP ERLU BLUE is headlined by “NERDY,” a dreamlike and addictive track produced by world-renowned producer Jon Shave, known for crafting global hits. The track perfectly embodies the group’s distinct colour and energy, blending ethereal soundscapes with sharp charisma.

The group’s dynamic performances have played a crucial role in their rapid rise. Under the direction of Hi-Hat Entertainment’s Chief Producer, RyuD, who oversaw the concept, choreography, and overall creative direction, ifeye has established a powerful visual identity. Their on-stage synergy, combined with polished choreography, has resonated strongly with both fans and critics alike.

Composed of members Kashia, Rahee, Won Hwa-yeon, Sasha, Taerin, and Meu, ifeye is quickly earning a reputation for being a complete rookie group, showcasing music, performance, and visuals in perfect harmony. Each member brings centre-level presence and individual charm, amplified through various digital content and fan engagement activities.

Following successful appearances on major music shows such as “Inkigayo,” “Show! Music Core,” “Music Bank,” and “The Show,” ifeye continues to demonstrate their rising popularity. Their April 20 performance on “Inkigayo,” featuring coordinated, blue-toned styling, once again captivated audiences with their fresh yet chic stage presence.

As a standout act among 5th-generation rookies, ifeye is positioning themselves as one of K-pop’s most promising new forces. With strong musicality, captivating visuals, and commanding stage presence, they are poised to become icons of the next wave in K-pop.

About Hi-Hat Entertainment

Hi-Hat Entertainment is a forward-thinking music label dedicated to discovering and nurturing innovative artists. With a focus on storytelling and artistic expression, the company aims to push creative boundaries in the global music industry.

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