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P1Harmony Album 'UNIQUE' Debuts at No. 4 on Billboard 200
- Rosa Gulliver
- Mar 23
- 3 min read
Updated: Mar 24
Rosa Gulliver of TINYGMUSIC | March 23, 2026
P1Harmony continue the runaway success of their recently released UNIQUE album with the best sales of their careers and a new music video for album track “L.O.Y.L.”
On Sunday, March 22, Billboard announced that UNIQUE debuted at No. 4 on the Billboard 200 with 58,000 equivalent-album units earned, marking P1Harmony's first Top 5 album entry in the U.S. and the highest first-week sales. Globally, the EP surpassed half a million physical albums sold worldwide in under a week. According to South Korea's real-time Hanteo Chart, UNIQUE sold 503,745 copies in its first week (March 12 to 18), achieving the highest first-week sales of P1Harmony's career to date.
Following the release of UNIQUE, the track “L.O.Y.L,” quickly became a fan-favourite track that is both experimental in its production and showcases flirty and heartfelt lyrics. Members Intak and Jongseob are credited as co-writers on the track. The new music video for the track premiered on March 18 and earned over 3 million views within four days.
UNIQUE is led by its title track single “UNIQUE,” which stands out with its strong and heavy percussion, a hallmark of Brazilian funk. With lyrics in English, Korean and Spanish, the shape-shifting track conveys P1Harmony's dynamic energy and shows full confidence in one's "Crew." The lyrics communicate the message that there is nothing to fear as long as we are together, including lines like "Everything we do, we do as one," "Sabemos que somos UNIQUE," and the song's strong hook: "My crew UNIQUE." Since release, the music video has earned over 16 million YouTube and 1.5 million Spotify streams.
The “UNIQUE,” music video features P1Harmony members Keeho, Theo, Jiung, Intak, Soul, and Jongseob continuing the heroic cinematic storyline first introduced through the group’s debut science-fiction film, 'P1H: The Beginning of a New World,' which earned recognition from The New York Times upon release. Now, P1Harmony accept their fate and find an awakening to the heroes within featuring storytelling through transcendent visuals.
UNIQUE includes a total of six songs that span genres and styles with the members heavily involved in the song writing, production and composition process: Intak and Jongseob co-wrote every song, while Keeho and Jiung also participated as songwriters across the EP.
UNIQUE follows a banner year for P1Harmony after releasing two albums: 'DUH!' (P1Harmony's first release to surpass 400,000 copies globally and third to reach No. 1 on the Billboard U.S. World Albums chart) and first-ever English project EX (which debuted at No. 9 on the Billboard 200 with nearly 40,000 copies sold in its first week). Various P1H songs were highlighted by critics in various year-end lists including the title tracks "DUH!" (Billboard) and “EX” (TIDAL), as well as the B-sides “Pretty Boy” from ‘DUH!’ (The Hollywood Reporter, Stardust Magazine) and "Dancing Queen" off EX (AV Club)
Onstage, the 2025 P1Harmony LIVE TOUR [P1ustage H: MOST WANTED] began in August and played across Asia, Oceania, Latin and North America, where P1H performed their first-ever arena shows in America. The group officially concluded the tour with their "ENCORE" shows in Seoul in early March, instantly selling out the initial two concerts with a third show added due to the high demand where P1Harmony gave the first live performances of “UNIQUE” and “L.O.Y.L.”
P1Harmony will actively promote UNIQUE locally in Korea marking their first comeback in the country in 10 months.
About P1Harmony
P1Harmony is the six-member boy group composed of Keeho, Theo, Jiung, Intak, Soul and Jongseob. Introduced through their cinematic debut film ‘P1H: The Beginning of a New World’ and official debut in October 2020, the group built a reputation for high-concept storytelling, cinematic visuals and a hands-on creative approach that blends pop, rock, Latin and global influences.
P1Harmony’s creative ethos has led to collaborations including Christopher "Tricky" Stewart, Pink Sweat$ and New Hope Club, with press appearances including Good Morning America, The Kelly Clarkson Show, The Daily Show, Entertainment Tonight, Billboard, Rolling Stone, Vogue, Forbes, PAPER, People, NME, Hypebae and more. 2026 has already started strong for P1Harmony with the band winning Best Recording for their 2025 album 'DUH!' and the "Global" grand prize award at the 2nd Annual D Awards in Seoul in February.
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