Rosa Gulliver of TINYGMUSIC | January 23, 2025

On January 21 (local time), J-Hope of BTS attended Louis Vuitton’s Men’s Fall-Winter 2025 Show during Paris Fashion Week. As the luxury brand’s global ambassador, the global fashion icon not only graced the show, but also unveiled a surprise collaboration track with Don Toliver, produced by Pharrell Williams.
Ahead of J-Hope’s appearance, a massive crowd of fans filled the streets, holding signs with messages of support and chanting his name. As he stepped onto the red carpet, J-Hope’s presence commanded the spotlight as the scene erupted into cheers, sparking a media frenzy.
Pharrell Williams' new track "LV Bag" featuring J-Hope and Don Toliver was premiered during the show’s finale, lighting up the runway and eliciting immense excitement from fans during its livestream on YouTube. Beyond contributing his vocals to the track, J-Hope also worked closely with Pharrell Williams on the direction of the song.
In regards to his long-awaited visit to Paris, J-Hope said, "I am thrilled to be in Paris after such a long time and have felt so much love and energy from ARMY’s warm welcome here. I’m also grateful for the opportunity, not only to attend the show, but also be part of the newly-unveiled track. I’ll do my best to give a great show at the upcoming Le Gala des Pièces Jaunes. Please look forward to it!”
J-Hope is set to perform at Le Gala des Pièces Jaunes at La Défense Arena in Paris, France on January 23 (local time). The charity event, led by France's First Lady Brigitte Macron, is hosted by the Opération Pièces Jaunes foundation and aims to raise funds for hospitalized children and teenagers.
About J-Hope
J-Hope (Jeong Hoseok) is a South Korean rapper, dancer, songwriter, music producer and member of 21st century pop icons, BTS. Known as the ‘lead dancer’ of the group, J-Hope boasts his performance skills that are nearly perfect. His originality in music as an artist also comes from the fact that he learned music through dance. J-Hope has been participating in making music such as “Intro : Boy Meets Evil” and “MAMA” in WINGS, and his solo works. J-Hope’s first mixtape Hope World (March 2018) expressed his honest emotions and personal narratives, suggesting his vision as an artist. Globally-famed “Chicken Noodle Soup (feat. Becky G)” released in 2019 showcased his own musical personality with exhilarating energy and performance. J-Hope also validated his capability as a creative director by leading all aspects—from music to concept and visual elements—of his solo album, Jack In The Box (July 2022), which addresses his passion and agony he goes through as an artist. In 2022, J-Hope made history as the first South Korean act to headline a main stage at Lollapalooza. J-Hope released a special album HOPE ON THE STREET VOL.1 alongside docuseries ‘HOPE ON THE STREET’ in March 2024. He is set to embark on his highly-anticipated first solo world tour ‘J-Hope Tour 'HOPE ON THE STAGE’ starting in February 2025.
About BTS
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated South Korean boyband that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, J-Hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and the way they interact with their fans, the band has established themselves as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilised millions of fans across the world (named ARMY), collected six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognised with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021) and MTV Video Music Awards.
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