Hearts2Hearts Release Confident New Single “RUDE!”

Rosa Gulliver
Feb 20
3 min read

Rosa Gulliver of TINYGMUSIC | February 20, 2026

Hearts2Hearts Release Confident New Single “RUDE!”

K-pop rising stars Hearts2Hearts release their bold and playful new single “RUDE!” today.

The new track marks their first release of 2026, after sweeping seven Rookie of The Year awards last year and establishing themselves as one of the industry’s most promising new acts.

Built on a buoyant house groove and punchy effervescent synths, “RUDE!” captures the playful spirit of cheeky rule-benders who refuse to be confined by convention. While their previous house track “FOCUS” leaned into a sleek and chic mood, “RUDE!” delivers brighter textures and a more dynamic take on the genre, showcasing a new dimension of the group’s evolving sound.

The music video brings that attitude to life through a whimsical concept. The members appear as employees at a factory that manufactures social media ‘likes,’ visualised as glowing hearts. When the emergence of a ‘fake heart’ causes the once-radiant ‘Super Heart’ to lose its glow, the members set out to restore it. The imaginative storyline mirrors the song’s vibrant, fearless energy, a reminder that authenticity always wins.

Hearts2Hearts will debut the performance of “RUDE!” live at their 2026 Hearts2Hearts FANMEETING <HEARTS 2 HOUSE>, taking place 21 and 22 February at Olympic Hall in Seoul’s Olympic Park. The event marks the group’s first fan meeting and is expected to highlight both the song’s addictive appeal and the members’ growing stage presence.

The comeback also arrives just ahead of a meaningful milestone. Hearts2Hearts will celebrate their first debut anniversary on 24 February before heading overseas to meet global fans. The group will hold North American showcases in New York on 19 March and Los Angeles on 22 March - for ticket information, visit Live Nation. The North American shows will be followed by a fan meeting in Jakarta on March 28, expanding their international momentum as they step confidently into their second year.

The octet recently made the NME 100, NME’s 2026 essential emerging artists list, earning praise for their "nostalgic yet fresh and propulsive” sound. “It may still be rookie season but for these girls, the crown is already starting to fit”. Furthermore, “FOCUS” also made The FADER’s Best Songs of 2025 and DAZED’s Best K-pop of 2025 lists.

All eyes are on Hearts2Hearts as they continue to build their distinct music universe through a diverse range of releases, which include the mysterious and dream-like “The Chase,” the bubbly disco-house “STYLE” (which made NME’s Best K-pop Songs of 2025), and five-track debut mini album “FOCUS” (Billboard’s Best K-pop Albums of 2025 list).

With an open-hearted approach to pop and undeniable on-stage charisma, it’s clear to see why Hearts2Hearts, made up of JIWOO, CARMEN, YUHA, STELLA, JUUN, A-NA, IAN and YE-ON are the K-pop rising stars to watch.

About Hearts2Hearts

Hearts2Hearts is a group that embodies the meaning of connecting hearts with global fans through their own mystical and beautiful musical world, filled with diverse emotions and heartfelt messages. Their name reflects their aspiration to grow together as a greater "we," forging deep connections through music. The group consists of eight members, JIWOO, CARMEN, YUHA, STELLA, JUUN, A-NA, IAN, and YE-ON, each possessing unique charms and limitless potential. With their captivating presence and boundless possibilities, Hearts2Hearts is set to make a lasting impression on the global music scene.