BTS Unveil “NORMAL” MV & Korean Track Version as Viral Campaign Comes Full Circle

Rosa Gulliver
1 day ago
3 min read

Rosa Gulliver of TINYGMUSIC | July 17, 2026

BTS UNVEIL “NORMAL” MUSIC VIDEO AND KOREAN VERSION OF THE TRACK AS VIRAL CAMPAIGN COMES FULL CIRCLE

Music video brings the campaign's mystery to life while the Korean version offers fans a new way to experience one of ARIRANG’s most talked-about tracks

BTS unveiled the music video and Korean version of “NORMAL” from their chart-shattering fifth studio album ARIRANG. The music video was released exclusively on Spotify today, while the Korean version of the track is now available on all streaming platforms. The music video will be released worldwide on July 19 ET.

The music video reveals BTS' raw and vulnerable side, portraying each member through deeply personal and intimate moments. Set in the aftermath of a celebration, it moves between scenes from the previous night's festivities and the stillness of the following morning, capturing the quiet moments that exist beyond the spotlight. One of the video's most memorable scenes recreates the now-viral image of all seven members standing before a row of toilets, bringing the teaser campaign full circle. The music video is available exclusively on Spotify for Premium subscribers in select beta market.

Along with the music video, BTS released a Korean version of “NORMAL,” featuring lyrics primarily in Korean. The Korean rendition adds a new layer of sound and intimacy to the song, offering fans a fresh way to connect with the track.

Reflecting on the space between the spotlight and silence, “NORMAL” captures emotions long familiar to BTS, while its understated production and conversational sing-rap allow the song's message to resonate with quiet sincerity. Produced by Ryan Tedder, the track balances emotional honesty with an easy-listening sound.

Ahead of the release, teaser advertisements for “NORMAL” published in the New York Post on July 13 and the San Francisco Chronicle on July 14 went massively viral. The newspaper advertisements, headlined "BTS Seen in Bathroom Amid Mysterious Late-Night Gathering" featured the now-iconic scene of the music video with all seven members with their backs turned toward the camera in front of a row of toilets, mimicking the style of a sensational tabloid report. What first appeared to be a scandalous news story ultimately revealed itself as a playful campaign that sparked widespread conversation across social media worldwide.

Eye-catching teaser advertisements published in the San Francisco Chronicle on July 13 and the New York Post on July 14 sparking widespread buzz - Photo Credit: HYBE — Eye-catching teaser advertisements published in the *San Francisco Chronicle* on July 13 and the *New York Post* on July 14 sparking widespread buzz - Photo Credit: HYBE

Currently wrapping up the sold-out European leg of the ‘BTS WORLD TOUR ‘ARIRANG” and preparing for their headline performance at the first-ever FIFA World Cup 2026 Halftime Show, BTS continue their remarkable momentum with the unveiling of the “NORMAL” music video and Korean version, further cementing their legacy as the voice of a generation.

About BTS

BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated South Korean band that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, J-Hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and their deep connection with fans, the band has established a legacy as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilised millions of fans across the world (named ARMY), earned six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognised with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021 and 2026). Released in March, 2026, BTS’ massively successful fifth studio album ARIRANG debuted at No. 1 on the Billboard 200, with its lead single “SWIM” also debuting at No. 1. The group has since launched their ‘BTS WORLD TOUR ‘ARIRANG,’’ marking a powerful new chapter that continues to resonate with audiences worldwide, drawing massive crowds across multiple regions and generating widespread attention globally.