BTS To Launch ‘BTS THE CITY ARIRANG SEOUL’

Rosa Gulliver
17 minutes ago
3 min read

Rosa Gulliver of TINYGMUSIC | February 6, 2026

BTS To Launch ‘BTS THE CITY ARIRANG SEOUL’

BTS announced ‘BTS THE CITY ARIRANG SEOUL’ (hereafter ‘THE CITY SEOUL’), set to run in Korea from March 20 to April 12. The news came on the heels of the announcement of their fifth full-length album ARIRANG and the ‘BTS Comeback Live: ARIRANG,’ a comeback live performance to be held at Gwanghwamun Square in partnership with Netflix. The project will unfold across Seoul, featuring experiential content that blends music and media, alongside installations designed to harmonise with the cityscape. Through this massive scale project, BTS is set to transform the entire city of Seoul into a riveting cultural experience.

On the day of the album release on March 20, major Seoul landmarks such as Sungnyemun and N Seoul Tower will be illuminated with media façades. By adding modern media art to cultural heritage sites like Sungnyemun, ‘THE CITY SEOUL’ project will create iconic scenes where tradition and the present coexist, introducing the value of Korea’s cultural heritage to a global audience.

At Yeouido Hangang Park, a lounge-style program will run through March 22, inviting visitors to gather, share, and enjoy BTS’s music together. In April, installations will spread across Seoul, transforming stone walls, stairways, and tree-lined streets into exhibition-like spaces. BTS’ song lyrics will be brought to life through media installations featuring light and video.

BIGHIT MUSIC stated, “During ‘THE CITY SEOUL’, we worked in collaboration with the Seoul Metropolitan Government to design programs that allow both tourists and citizens visiting Seoul to experience the culture and art of Korea while celebrating BTS’ return in a multi-dimensional way. We have also prepared partnership events across various sectors, including F&B and mobility.”

BTS previously showcased a massively successful ‘BTS PERMISSION TO DANCE THE CITY - LAS VEGAS’ in April 2022 in Las Vegas, and ‘BTS <Yet To Come> THE CITY in BUSAN’ in October of the same year. ‘THE CITY SEOUL’ project is an urban concert playpark that offers an expanded fan experience with a wide range of attractions and events throughout the city, providing an expansive and immersive experience for fans to enjoy beyond the concert.

Detailed schedules and program for ‘THE CITY SEOUL’ will be announced at a later date via the BTS channel on the global superfan platform Weverse. ‘BTS THE CITY ARIRANG SEOUL’ will launch in Seoul and is planned to roll out sequentially across major cities around the world.

BTS ‘THE CITY SEOUL’ will launch in Seoul and is set to expand to major cities around the world - Photo Credit: BIGHIT MUSIC

About BTS

BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated South Korean boyband that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, J-Hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and their deep connection with fans, the band has established a legacy as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilised millions of fans across the world (named ARMY), earned six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognised with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021) and MTV Video Music Awards. The band will release their fifth studio album ARIRANG on March 20, 2026 with a massive world tour to follow, signalling a return set to be etched in pop culture history.