ENHYPEN’s Sunghoon to Serve as Torchbearer at the 2026 Winter Olympics

Rosa Gulliver
11 hours ago
3 min read

Rosa Gulliver of TINYGMUSIC | January 26, 2026

ENHYPEN’S SUNGHOON TO SERVE AS TORCHBEARER AT THE MILANO CORTINA 2026 WINTER OLYMPICS

SUNGHOON of K-pop’s unrivalled storytellers ENHYPEN will take part as a torchbearer for the Milano Cortina 2026 Winter Olympics, set to open on February 6.

SUNGHOON was invited by Samsung Electronics, an official Worldwide Olympic and Paralympic Partner. His participation holds special significance given his strong ties to winter sports. Before debuting as an artist, SUNGHOON trained as a competitive figure skater and was part of South Korea’s national reserve team. Since last year, he has also served as a promotional ambassador for the Korean Sport & Olympic Committee, helping connect sports with the wider public.

Bringing together his background as an athlete and his influence as a global artist, SUNGHOON will carry the Olympic torch as a symbol of peace, unity, and friendship. Notably, he is only the second K-pop artist to participate in an Olympic torch relay held overseas, highlighting both his growing international profile and K-pop’s expanding presence on the global stage.

Reflecting on the honour, SUNGHOON shared, “I know how much passion and effort national athletes have put into preparing for the Winter Olympics, and I sincerely want to support and cheer for them. Competing in the Olympics was once my dream as an athlete, so being connected to that dream now as a singer is truly meaningful and an incredible honour.”

In addition to SUNGHOON’s participation as a torchbearer, ENHYPEN are also contributing to the Milano Cortina 2026 Winter Olympics through music. Their track “SHOUT OUT,” from the group’s 3rd Mini Album, MANIFESTO : DAY 1, has been selected as Team Korea’s official cheer song for the upcoming Winter Games.

ENHYPEN continue to solidify their position as a global K-pop powerhouse. Their recently released 7th Mini Album, THE SIN : VANISH, debuted at No. 2 on the Billboard 200 with 122,400 total units sold, marking the group’s fifth consecutive Top 5 entry on the chart and underscoring their undeniable presence on the global stage.

About ENHYPEN

ENHYPEN, consisting of members JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI have swiftly ascended to global prominence as a K-pop powerhouse, with record-breaking achievements since their 2020 debut. Bursting onto the scene with their debut mini-album BORDER : DAY ONE, the group made an immediate impact with unique concepts shaping their artistic identity. In just five years, they’ve placed five albums in the Billboard 200 Top 10, MANIFESTO : DAY 1 (No. 6, 2022), DARK BLOOD (No. 4, 2023), ORANGE BLOOD (No. 4, 2023), ROMANCE : UNTOLD (No. 2, 2024), and DESIRE : UNLEASH (No. 3, 2025). Their 2nd Studio Album, ROMANCE : UNTOLD, marked the group’s career-high, debuting at No. 2 on the Billboard 200 and ranking highest among K-pop acts on the 2024 IFPI Global Album Chart. Building on their chart-topping success, ENHYPEN have expanded their influence globally, achieving an indelible milestone during their 2023 world tour ‘FATE’ with a landmark U.S. stadium debut. The septet performed at Coachella this year, becoming the fastest K-pop boy group to grace the festival. Wrapping up their ‘WALK THE LINE’ world tour with their first-ever Europe stops this summer, ENHYPEN further cemented their international presence and continue to captivate audiences worldwide as the true scene-stealers of the global stage.

About BELIFT LAB

BELIFT LAB is a label founded jointly by CJ ENM and HYBE, created with the goal of developing idol groups targeting the global market to drive the mainstreaming of K-POP while redefining and innovating the label business. Artists under this label include ENHYPEN (debuted in November of 2020) and ILLIT (debuted in March of 2024).

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