88rising Announces Head In The Clouds NY

Rosa Gulliver
21 hours ago
4 min read

Rosa Gulliver of TINYGMUSIC | June 19, 2025

88Rising Announces Head In The Clouds NY

Head In The Clouds Returns To New York Celebrating 88Rising's Ten Year Anniversary

88rising, the pioneering and internationally-renowned music and media company globally amplifying Asian talent and culture, and The Bowery Presents, the leading East Coast concert promoter, announce Head In The Clouds New York 2025. This year’s show will make its debut appearance at Under The K Bridge Park in Brooklyn, one of New York’s most unique and trendiest venues, on Saturday, September 20. Registration for first access kicks off today on NY.HITCFESTIVAL.COM. Tickets go on sale this Friday, June 20 at 10am ET and can be purchased via AXS HERE.

New York’s Under The K Bridge will see a new iteration of Head In The Clouds with headliners ISOxo, who’s returning to the venue following sold out shows at Brooklyn Steel and his co-headline performance as ISOKNOCK at Under The K, Rich Brian, who’s set to release his third studio album Where Is My Head? in August, and singer-songwriter KUN, who’s one of China’s top viral artists. Performing among them include global acts GroovyRoom, Juelz, no na, and Gemini, plus rising DJ/Producers Nick Cheo and DJ Mandy, with more surprises to come. The diverse line-up is specially fitted for Under the K’s unique space and draws attention to the ever-growing and adaptive dance genre, curated with prominent international talent spanning hip-hop, trap, house, pop and R&B — a party under a bridge.

Celebrating its 10th anniversary, 88rising, founded in New York in 2015, has become one of independent music’s biggest success stories. Against all odds, they rose from humble beginnings to be the preeminent global record label and media company focused on Asian culture. 88rising has grown their festival mainstay Head In The Clouds Music & Arts Festival since 2018, having brought one of the largest Asian-centric music festivals in the world to Indonesia, the Philippines and China alongside its years in Los Angeles and New York. They broke down barriers as the first label to have an Asian artist top Billboard’s Hip-Hop/R&B chart, the first label to launch an all-Asian radio channel in North America, and the first and only label to have their own slot on Coachella’s legendary main stage. 88rising has also made forays into film, executive producing and curating the soundtrack to Shang-Chi and the Legend of the Ten Rings, Marvel Studios’ first Asian-American superhero. And later continuing its big screen endeavors with Jamojaya, which premiered at the 2023 Sundance Film Festival, starring multi-hyphenate Rich Brian and was executive produced by 88rising founder and CEO Sean Miyashiro. The label is home to leading artists Joji, Jackson Wang, NIKI, Rich Brian and more.

GA tickets start at $99. VIP tickets start at $149, offering dedicated entry lanes into the venue, a premium up-close VIP viewing area of the main stage, and access to the VIP-only 88 lounge area with dedicated bars, merch stand and picnic seating. No added fees at checkout. Prices include all service fees & taxes.

HEAD IN THE CLOUDS NY LINEUP - IN BILLING ORDER

ISOxo

Rich Brian

KUN

???

Juelz

GroovyRoom

no na

Gemini

Nick Cheo

DJ Mandy

About 88rising

88rising is a pioneering global music and media company representing the best of Asian talent. Since its inception, 88rising has paved the way for many music industry firsts: the first to have an Asian artist top the Billboard R&B/Hip-Hop charts, Spotify’s Weekly Global Albums chart and enter the top 10 on Mediabase’s Top 40 chart, the first to launch an all-Asian radio channel in North America, and the first and only record label to have a main stage slot at Coachella. 88rising is also most notably the first company to launch an Asian-centric music festival in the United States, Head in the Clouds Music & Arts Festival, in partnership with powerhouse promoter Goldenvoice. The flagship festival expanded globally for the first time to Jakarta, Indonesia and Manila, Philippines in 2022. In 2021, 88rising executive produced and curated the soundtrack to Shang-Chi and the Legend of the Ten Rings - Marvel Studios’ first Asian-American superhero. 88rising continues its film endeavors with Jamojaya which premiered at the 2023 Sundance Film Festival, and stars multi-hyphenate Rich Brian and is executive produced by 88rising founder & CEO Sean Miyashiro. Previously, in 2019, 88rising was awarded Label of the Year by NetEase, one of the largest music streaming platforms in China. With over 160 million followers across global social media platforms and over 50 billion total streams and views, 88rising’s global influence is undeniable.

About THE BOWERY PRESENTS

The Bowery Presents, an AEG Presents company, is the leading East Coast concert promoter, whose mission is to bring the best artists to New York City, Boston, Philadelphia and beyond while providing an excellent concert experience for both fans and artists. In its 20th year, The Bowery Presents is a purveyor of true artist development and consistently strives to work with artists like Phoebe Bridgers, Tyler Childers, Khruangbin, Maggie Rogers, LCD Soundsystem, Leon Bridges, Sam Smith, and Lake Street Dive to grow from performing in intimate clubs to performing in sold-out arenas. As a trusted industry tastemaker, The Bowery Presents produces dynamic entertainment experiences at dozens of venues nationally, presenting thousands of shows annually. For more information, visit www.bowerypresents.com.