Jackson Wang Partners With Apple: "Let Loose" MV Filmed Entirely on iPhone

Rosa Gulliver
Sep 12
3 min read

Rosa Gulliver of TINYGMUSIC | September 13, 2025

Jackson Wang Partners With Apple: "Let Loose" MV Filmed Entirely on iPhone 17 Pro

Global superstar, Jackson Wang, teams up with Apple for the groundbreaking release of his new single, “Let Loose,” Closely following the release of his album, MAGICMAN 2, the “Let Loose” video emphasises Jackson Wang’s passion for innovation with a visual which is creative directed by Jackson himself and shot on iPhone. Filmed entirely on the newly announced iPhone 17 Pro, which was unveiled this week during Apple’s keynote event, the cinematic music video captures the heady rush of a night on the dancefloor when the lights dim and the beat takes over.

Co-directed by Jackson Wang and Ojun Kwon, “Let Loose” reflects Jackson’s boundary-pushing creative vision, but also showcases the iPhone 17 Pro’s state of the art innovations. The video captures Jackson’s dynamic performances through the most advanced camera system ever on an iPhone, including the 48MP Ultra Wide and 48MP Telephoto cameras with an 8x optical zoom. “Even during some regular full production shoots, there were times I didn’t get what I expected,” Jackson shares. “So it was really mind-blowing to experience what the iPhone has achieved in this body of work.”

“Any zoom on visuals, whether slow or quick, push in or pull out, always has an intention of emotional delivery,” Jackson added. “In order to express emotions and narratives in visuals, the dynamics of speed and clearness is very important.”

The release follows the historic success of Jackson’s latest album MAGICMAN 2, which debuted at No. 13 on the Billboard 200, the highest debut ever by a Chinese solo artist and comes on the heels of his recently announced MAGICMAN 2 WORLD TOUR. The tour begins October 3rd with back-to-back sold out shows in Thailand, followed by three shows in Macau, with every one of these dates selling out almost immediately when tickets went on sale.

About JACKSON WANG

Jackson Wang’s rise as a global icon continues to accelerate across music, fashion, and culture. His newest album, MAGICMAN 2, which was released on July 18, 2025, made him the first Chinese artist to score two consecutive albums in the Billboard Top 15. The album also entered Spotify’s US Top 10 Albums and ranked Top 5 across multiple Billboard sales charts.

MAGICMAN 2 stands as his most personal and ambitious project to date. Written and produced entirely by Jackson, the album’s lyrics were drawn directly from his own journals, offering a raw and unfiltered look into his experiences with chaos, healing, and self-acceptance. The project reflects his evolution as both an artist and storyteller, cementing his reputation for authenticity and creative risk-taking.

His impact extends far beyond music releases. The MAGICMAN WORLD TOUR (2023) sold out globally, and his 2023 Coachella performance made history as the first-ever by a Chinese solo artist to appear three times at the festival, with his set trending No.1 worldwide. Across platforms, he has amassed over 100 million followers, making him the most-followed Chinese artist on Instagram. His cultural influence also spans fashion, where he was recently named as Creative Director for Nike and Jordan, and global ambassador for Louis Vuitton, Cartier, and Hennessy.

With his recently announced MAGICMAN 2 WORLD TOUR on the horizon and his unmatched ability to bridge music, fashion, and global youth culture, Jackson Wang continues to redefine what it means to be a true international icon.

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